ARETÉ X
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Privacy Policy

Last updated: October 2025

1. Who we are

This website is operated by Areté Sales Excellence Ltd, a company registered in England and Wales under company number 16663467.
Registered office: 167–169 Great Portland Street, 5th Floor, London, W1W 5PF.
Contact email: hello@wearearetex.com.

Areté Sales Excellence Ltd (‘we’, ‘our’, ‘us’) is the data controller for the purposes of the UK General Data Protection Regulation (‘UK GDPR’) and the Data Protection Act 2018.

2. What personal data we collect

We may collect and process the following personal information:
  • Identity data: your name, company, and job title.
  • Contact data: email address, phone number, and postal address.
  • Transaction data: details about payments, invoices, and bookings for workshops or services.
  • Technical data: IP address, browser type, time zone, and cookie identifiers.
  • Usage data: information on how you use our website, workshops, and online services.
  • Marketing and communications data: your preferences for receiving marketing from us.

3. How we collect your data

We collect data through:

  • Forms you complete on our website (e.g., contact, registration, or booking forms).
  • Direct communications with us (by email, phone, or in person).
  • Automated tracking technologies such as cookies and analytics tools (e.g., Google Analytics).
  • Third-party integrations such as payment processors (e.g., Stripe), scheduling tools (e.g., Calendly), and email marketing services (e.g., Mailchimp).

4. How we use your data

We use your personal data to:

  • Provide and manage workshops, consulting, and training services.
  • Process bookings, payments, and communications.
  • Respond to enquiries or support requests.
  • Send updates, newsletters, and marketing (only if you’ve opted in).
  • Analyse website usage and improve our content and services.
  • Comply with legal and regulatory obligations.

Lawful bases for processing include performance of a contract, legitimate interests, consent, and legal obligation.

5. Sharing your data

We may share data with:

  • Service providers (IT, analytics, payment processors, marketing platforms).
  • Professional advisers (e.g., accountants, legal advisers).
  • Regulatory or law enforcement authorities when legally required.

We do not sell or rent personal data to third parties.

6. International transfers

Where our service providers or partners are outside the UK or EEA, we ensure appropriate safeguards (such as the UK International Data Transfer Agreement or Standard Contractual Clauses) are in place to protect your data.

7. Data retention

We keep personal data only as long as necessary for the purposes it was collected, including legal, accounting, or reporting requirements. Examples:

  • Client and booking data: up to 6 years after your last transaction.
  • Marketing contact data: until you withdraw consent or unsubscribe.

8. Your data rights

Under UK GDPR, you have the right to:

  • Access your personal data.
  • Request correction or deletion.
  • Object to or restrict processing.
  • Withdraw consent (where processing is based on consent).
  • Request data portability.

To exercise these rights, contact us at hello@wearearetex.com.
You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Cookies and tracking

Our website uses cookies and similar technologies to improve user experience, analyse traffic, and support marketing. You can manage cookie preferences through your browser or our cookie consent tool.

10. Marketing communications

We may send you news or updates about Areté services if you have opted in. You can unsubscribe at any time by clicking the ‘unsubscribe’ link in our emails or contacting us directly.

11. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

12. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website, and significant changes will be communicated where appropriate.

ARETÉ X
Opening days and times: Monday to Friday 09:00 – 17:00
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ARETÉ X is the trading name of Areté Sales Excellence Ltd, registered in England and Wales (Company No. 16663467).

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